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mediapost.com > publications > article > 417310 > ad-industry-backs-google-in-fight-over-age-based-a.html

Ad Industry Backs Google In Fight Over Age-Based Ad Targeting

3+ week, 5+ day ago   (484+ words) Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violates a California anti-discrimination law by enabling businesses to target ads based on age. The industry organizations argue in court papers…...

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mediapost.com > publications > article > 417063

AI Driving Rising Levels Of Manipulative Ad Fraud

4+ week, 16+ hour ago   (629+ words) Advertising industry executives are calling on Apple, Google, Microsoft and others with an app store to do more to protect brands and consumers from ad fraud, which has exploded because of artificial intelligence (AI). Integral Ad Science's IAS Threat Lab…...

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mediapost.com > publications > article > 417747 > law-firms-say-advertisers-can-recoup-part-of-googl.html

Law Firms Say Advertisers Can Recoup Part Of Google Ad Spend

4+ day, 14+ hour ago   (224+ words) Law firms are seeking clients who bought Google search or display ads from August 2016 to the present, saying they may be eligible for compensation, HomePros reports. One law firm says advertisers can recover up to 30% of their spend on Google…...

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mediapost.com > publications > article > 417310 > ad-industry-backs-google-in-fight-over-age-based-t.html

Ad Industry Backs Google In Fight Over Age-Based Targeting

3+ week, 5+ day ago   (485+ words) Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violates a California anti-discrimination law by enabling businesses to target ads based on age. The industry organizations argue in court papers…...

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mediapost.com > publications > article > 408776 > pubmatic-sues-google-claims-illegal-ad-tech-monop.html

PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly

3+ week, 2+ day ago   (282+ words) PubMatic's lawsuit, filed Monday, is the second by an advertising exchange since a federal judge ruled in April that Google had illegally monopolized ad exchanges and tools used by websites to sell ad space. The lawsuit against Google was filed…...

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mediapost.com > publications > article > 417223 > doj-backs-musk-push-to-revive-case-against-adverti.html

DOJ Backs Musk Push To Revive Case Against Advertisers

3+ week, 5+ hour ago   (493+ words) The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a "group boycott" that resulted in a loss of X's ad revenue. U.S. District Court Judge Jane Boyle threw…...

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mediapost.com > publications > article > 417377 > as-fake-ai-influencers-grow-nad-takes-notice.html

As Fake AI Influencers Grow, NAD Takes Notice

3+ week, 2+ day ago   (576+ words) Note: the image above is an AI-generated fake medical ad, fabricated for Pharma & Health Insider by Google’s Gemini For Dr. David Amron, founder of The Roxbury Institute and The Lipedema Society, the AI fake was of himself. As he told…...

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mediapost.com > publications > article > 417529 > the-end-of-the-unregulated-attention-economy.html

The End Of The Unregulated Attention Economy

2+ week, 2+ day ago   (561+ words) So Meta did what they probably should have done before they even walked into the courtroom in the U.S. District Court in Oakland. They settled and agreed to pay up to $18 billion. Under the settlement terms, Meta must enforce a default…...

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mediapost.com > publications > article > 417726 > meta-fails-to-remove-sex-abuse-ads-featuring-real.html

Meta Fails To Remove Sex Abuse Ads Featuring Real Children

4+ day, 59+ min ago   (484+ words) Following Meta’s $17.1 billion settlement for exploiting children on its social-media platforms, the tech giant is being accused of running ads including child sexual abuse material (CSAM) -- some of which featured real children -- according to a report from Wired. Last month,…...

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mediapost.com > publications > article > 417726 > meta-fails-to-delete-sex-abuse-ads-featuring-real.html

Meta Fails To Delete Sex Abuse Ads Featuring Real Children

4+ day, 21+ hour ago   (484+ words) Following Meta’s $17.1 billion settlement for exploiting children on its social-media platforms, the tech giant is being accused of running ads including child sexual abuse material (CSAM) -- some of which featured real children -- according to a report from Wired. Last month,…...

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